Route 01 Managed
We run it for you.
We run your loyalty program end to end: strategy, app, campaigns and reporting, tuned to Melbourne guests.
Managed loyalty
VIC · Melbourne · AEDT
Victoria
Melbourne built a dining culture on laneways, coffee and a packed events calendar. Guests here are discerning and loyal to places that know them. The right program turns a favourite spot into a habit.
(01)Loyalty in Victoria
Hospitality loyalty and white-label apps in Victoria
Serving Melbourne, Geelong, Ballarat, Bendigo, Mornington Peninsula and the regions around them.
- 01
High frequency visits
Coffee and casual dining guests can visit several times a week. Points, streaks and surprise rewards recognise that rhythm without discounting the menu.
- 02
Event driven trade
Major sporting and cultural events bring surges of guests into the city. Pre-event offers, bookings in-app and post-event follow-ups keep that crowd coming back.
- 03
Wine country memberships
The Mornington Peninsula and Yarra Valley suit paid memberships, wine club allocations and member-only dining.
(02)Cities and regions
Where we work in VIC.
Melbourne
CBD laneways, Fitzroy, Collingwood, Richmond, South Yarra, St Kilda and Southbank. Independent, design led and fiercely loyal.
Geelong
The waterfront, Pakington Street and the gateway to the Bellarine and Surf Coast.
Ballarat
Lydiard Street and the historic centre. Regional venues with a strong local following.
Bendigo
A growing food city with a reputation for regional produce and wine.
Mornington Peninsula
Wineries, beach clubs and destination restaurants where memberships fit naturally.
Yarra Valley
Cellar doors and estates within reach of Melbourne, ideal for wine club and event programs.
(03)Two routes in VIC
Route 02 White-label
License it under your brand.
Put the platform under your brand and roll it out across cafes, bars, venues or a wine estate group.
White-label platform(04)Questions
Loyalty in VIC, answered.
Does this work for independent cafes and bars?
Yes. Web loyalty and the Builder add-on let smaller venues launch without a bespoke app build.
Can we sell paid memberships?
Yes. Paid membership is a core mechanic, from a simple annual card to tiered clubs.
Can it connect to our POS?
We integrate with leading POS and booking systems. Tell us what you use and we will confirm the connection.
Talk to us about Victoria.
Tell us about your venues in Melbourne or across Victoria and we will model the opportunity in AUD.