Option A
Full platform
Customer app, booking flow, merchant dashboard, CRM and analytics, fully branded as yours and ready to launch.
- Your app store listings
- Your domain and branding
- Multi-venue, multi-brand
Route 02 · White-label platform
One platform. Full brand control.
License the platform behind TheLoyaltyCo and put your brand on every screen: guest app, booking flow, merchant dashboard, CRM and analytics. For venue groups, hotel groups, agencies and technology partners.
(01)Two ways to deploy
Take the whole platform, or just the engine.
Option B
Headless loyalty engine
Plug our loyalty engine into your own app, website or product through a REST API and webhooks.
- REST API and webhooks
- Your front end, our rules engine
- Developer documentation and sandbox
(02)Modules
Pick the modules. Grow from there.
Every module works on its own or together, all sharing one guest profile.
- 01
Loyalty engine
Points, tiers, cashback, stamps, paid membership and rewards rules you control.
- 02
Bookings
Native booking flow or connection to your reservation platform.
- 03
CRM & campaigns
Segments, journeys, push, email and SMS from one place.
- 04
Analytics & insights
Revenue, cohorts, redemption and app usage, venue by venue.
- 05
Guest app
Your branded iOS and Android app, published under your developer accounts.
- 06
Web loyalty
Join and earn in the browser, no app download needed.
- 07
Merchant dashboard
Operators manage offers, rewards and members without a ticket.
- 08
Headless API
REST API and webhooks to plug the engine into your own product.
(03)Reporting suite
See every venue clearly.
- Revenue & spend
- Loyalty performance
- Guest cohorts
- Booking & conversion
- App usage
- Campaign results
(04)How it works
Live under your brand in five steps.
- 01
Scope
We agree modules, brands, venues and integrations.
- 02
Brand
Your colours, type, icons and app store listings applied across every screen.
- 03
Connect
POS, booking and payment systems connected and tested.
- 04
Launch
Your team trained, your apps published, your first campaigns live.
- 05
Support
Platform updates, support and optional managed services as you grow.
(05)Add-ons
Extend it when you are ready.
Builder
Launch a branded app from templates, fast.
From AUD [price to confirm]
Managed website
A hospitality website connected to your loyalty and bookings.
From AUD [price to confirm]
Web loyalty
Join and earn in the browser with no app download.
From AUD [price to confirm]
Bespoke app
A fully custom app experience on the same platform.
Quoted per project
(06)Pricing
Licensing, in AUD.
White-label licences are priced by modules, venues and brands. Tiers and pricing for Australia are being finalised.
Venue
Single venue or small group
AUD [to confirm] per month
Group
Multi-venue and multi-brand
AUD [to confirm] per month
Partner
Agencies and technology partners
AUD [to confirm] per month
(07)Questions
White-label, explained.
Is it really under our brand?
Yes. Your name, colours and app store listings. Guests see your brand, not ours.
Can we run several brands?
Yes. The platform is multi-venue and multi-brand, with one guest profile underneath.
Can we resell it to our own clients?
Yes, through our partner program. See Partner with us.
Does it integrate with Australian POS and booking systems?
We integrate with leading POS, booking and payment providers. Tell us what you use and we will confirm.
Can you still run it for us?
Yes. Add managed services at any time, or switch routes as you grow.
See the platform live.
We will walk you through the guest app, the booking flow and the merchant dashboard, branded as you.