Route 01 · Managed loyalty
Loyalty, designed and run for you.
We design the program, build the app, connect your systems and run the campaigns. Your team gets a program that works on a busy Saturday, not just in a deck.
(01)Why managed
Most loyalty programs fail quietly. Nobody owns them after launch. We do. Strategy, creative, technology and campaign calendar, run by people who have worked in hospitality.
- A named team for your account
- Campaign calendar built around Australian seasons and events
- Monthly reporting with clear next actions
- Pricing quoted in AUD
(02)Mechanics
Four mechanics, tuned to you.
- 01
Points & tiers
Earn on every visit, climb tiers, unlock recognition guests can feel at the door.
- 02
Cashback wallet
Spend credit that lives in the app and pulls the next visit forward.
- 03
Paid membership
Annual or monthly clubs with real benefits, from priority bookings to member pricing.
- 04
Surprise & delight
Unexpected rewards, birthday moments and staff-triggered gestures that build affection, not discount habits.
(03)Outcomes
What we measure.
Return visits
Give regulars a reason to choose you again this week.
Guest lifetime value
Grow what each guest is worth across every venue and brand.
First-party data
Own the relationship, not just the booking.
Direct bookings
Move reservations into your own channel.
+385%
average visits from loyalty members
+18%
spend per head
+344%
revenue per guest
50%
of members redeem every year, and 73% of those come back more than once
Results reported across TheLoyaltyCo programs. Your model is built in AUD on your covers.
(04)How we run it
A program that keeps moving.
- 01
Discover
We map your venues, guests, systems and goals, and model the opportunity in AUD on your covers.
- 02
Design
Program mechanics, brand, app journeys and the data you want to own.
- 03
Integrate
POS, booking, payments and CRM connected and tested with your team.
- 04
Launch
Staff training, launch campaigns and app store release.
- 05
Run & grow
Ongoing campaigns, reporting and optimisation, by us or by you.
Prefer to run it yourself?
License the same platform under your own brand. See the white-label route.