About
Hospitality people, building technology.
TheLoyaltyCo builds loyalty programs, guest apps and the platform behind them. Australia is our newest market, with the same team and standards behind it.
(01)Our story
We started inside hospitality. We saw great venues lose regulars to whoever shouted loudest, and loyalty tools that treated guests like transactions. So we built something better.
- 100+
- years of combined leadership experience in hospitality
- 75%
- of our team have worked in hospitality
- 4
- studios: Manchester, London, Dubai and Berlin
TheLoyaltyCo is an international business, with offices in the United Kingdom, Europe and the UAE. In Australia we work with venues in every state and territory, supported by the same team and platform.
Our global offices“Loyalty is not a points table. It is the reason someone chooses your room over the one next door, and we build the technology that earns it.”
(02)How we work
What we stand for.
Hospitality first
Every feature has to work on a busy service, for staff and guests.
Recognition over discount
Loyalty should feel personal, not like a voucher.
Own your data
First-party data belongs to the operator.
Built to last
Secure, integrated technology that grows with you.
Two routes. One standard.
Have us run your loyalty program end to end, or license the platform under your own brand. Either way, you get a team that has worked inside hospitality.